Course Title: Digital Marketing QQI Level 5 5N1364
Award: QQI Level 5 minor Award
Duration: 12 weeks
Course Dates:
- 16th Sept. to 9th Dec. 2020
Weekly Schedule:
- Wednesdays; 18.00 – 20.00hrs and
Fee: €210
Places Available: max 10 students per class
* A Covid19 spike and resultant social distance change may cause a tuition fee increase.
Purpose of the Course:
This course will teach and assess a broad range of Digital Marketing skills. The modules delivered on this course are as follows:
5N1364 Digital Marketing
The course aims to provide students with the skills, knowledge and aptitude to manage and scale projects using digital marketing and social media tools. There will be an emphasis on groupwork, problem solving and creative thinking to design and make digital artefacts. This course is suited to adult learners and those aspiring to learn about Digital Marketing. The course is also suited to those considering pursuing a professional qualification in either field of study via Third Level / University.
Course Content:
5N1364 Digital Marketing
Topics include; Digital Marketing vs Traditional Marketing, E-tools (social media: Twitter, Facebook, Instagram, etc.; SEO, Email Marketing, etc), strategies and campaigns, overview of Mobile Technology and its growth in digital marketing, etc.
Features of the Course:
- Project artefact, i.e., blog/ webpage
- Team teaching
- Active learning methodologies
Entry Requirements:
- Leaving Certificate or equivalent qualification and/or relevant life and work experience.
- Completed ‘Expression of Interest Form‘ and attendance at pre-course briefing.
- Competency in the following; Standard of B1 on the Common European Framework of Languages or equivalent. Basic knowledge of digital marketing project types desirable but not essential.